We are looking for a Own Retail Brand Activation Manager to lead the transformation of the in-store experience, creating a premium environment that elevates Miele to the forefront of the industry and sets a new standard for excellence
As the Brand Activation Manager you orchestrate in-store experiences, visual merchandising, and local partnerships to drive traffic, improve conversion, and enhance store performance through strategic activations. You Create compelling in-store event concepts that convince customers of Miele’s brand value and product superiority through premium experiences. The events are designed to initiate and nurture long-term customer relationships and maximize CLV
Activation of the stores:
- Takes care of in-store retail experience + events (concept, operations, performance tracking)
- Manages measures that drive traffic and improves conversion (incl. performance tracking)
- Oversees window & in-store calendar planning & execution (w/ D2C Operations Manager) and looks after local promotion plan
- Manages grand opening and activation plan for store opening
- Is responsible for virtual merchandising, in-store assets
- Reacts on underperformance of store and/or category with short-term activities
- Partners with landlords (incl. malls) to create strategic partnerships for driving traffic locally
Own Retail Guidelines and Campaigns
- Makes sure that all orders are made for the Own Retail campaigns
- Takes care that all the campaigns materials are correctly used and are reported back in time, in close collaboration with Cluster Marketing
- Adheres to the Own Retail guidelines provided by GTZ/SOR and makes sure that the guidelines are executed correctly
We Offer
An exciting and versatile role within a well-established international company, with opportunities for continuous development. We value diversity, inclusion, and a warm company culture, where you as an individual can grow and contribute with new ideas and approaches.
Travel availability in the Nordic countries and within Europe expected. We offer the flexibility of hybrid work, enabling you to work partially remotely. Additionally, we highly value community and team spirit, and we encourage everyone to contribute to this.
Interested?
Submit your application, CV and relevant documents in English as soon as possible. Applications are reviewed on an ongoing basis.
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